I was going round in circles trying to get WordPress permalinks to work on a Ubuntu server with Apache2 installed.

The .htaccess file was fine:

# BEGIN WordPress
#
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
#

# END WordPress

However I still got Error 404 page not found when I went to siteurl.com/page-name rather than siteurl.com/?p=123

In the end it turns out I needed to make a tweak to the Apache virtualhost.conf file for the site in question:

By default in the section it had

AllowOverride None

This needed to be changed to

AllowOverride All

A quick

service apache2 reload

And, hey presto, permalinks were working again.

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